Stop Click Fraud: Safeguard Your Ad Budget with 0CodeKit

It comes as a shock that click fraud claims nearly 20% of all clicks on online advertisements. Think about how much time is spent planning a perfect marketing campaign only to let a large portion of your budget go to waste on fake clicks. It’s every marketer's nightmare!

But What Is Click Fraud and How Can It Affect Me?

Click fraud occurs when clicks are made on the advertisements with an intent to defraud the advertiser or manipulate the conversion rates. These fake clicks can greatly influence businesses and their overall performance through distorting the necessary data about ad spend and returns on investment (ROI). This can often lead to wrong strategies and lost potential. For any business and especially small business and entrepreneurs, the issue of expenditure or cost is very delicate, and to be a victim of click fraud is the last thing one would want.  

0CodeKit's Solution

The manual detection of fake clicks is a rather a never-ending and risky endeavor, like searching for a needle in a haystack. Due to a large amount of input data produced by online advertising campaigns, manual detection becomes ineffective and time-consuming. Only a human analyst can go through so many results, and even so, such click fraud schemes are often overlooked. This means that to counter click fraud, we require a solution that can process large amounts of data and provide accurate results.

These things are possible with automated detection systems because ad campaigns generate a large amount of data that we need to process in real-time. This automation allows you to be the first to address the issue of fraudulent clicks as they happen, saving you money and getting accurate analytics.

How This Automation Works

When a user clicks on your ad and goes to your website, the URL contains variables such as the Google Click Identifier (GCLID), which points to where the traffic came from. Typically, when your website and Google’s Task Manager are synchronized, the latter performs a tag to check the parameters of this URL with the ad. If they match, the system records the user’s IP address.

The captured IP address is then forwarded to 0CodeKit using a webhook. 0CodeKit’s IP to Geo endpoint analyzes the IP address and returns all the details about the IP address which include country, region, city, latitude, longitude, ISP, and more. If the IP address does not correspond to the parameters of the target audience in the ad, it is automatically singled out and transferred to a Google Sheet. This allows you to filter out and block all fake clicks and ensure your ads target the right people.

Recap

About 20% percent of the internet advertisements’ clicks are fake, leading to wastage of resources and distorting results. This can be solved by automated systems as these can analyze data in real-time and help to quickly identify fraudulent clicks. Automation is cost-effective, helps save your money, and guarantees that each click is valuable.